It’s serious business. I know that we’ve covered the subject of data backup ad nauseam, but the fine folks at reddit came up with the brilliant idea to declare March 31 as World Backup Day, so we’re going to talk about data backup again, and again, and again, and a…. you get the point.

The idea for World Backup Day was conceived by a reddit user, and soon the idea spread with other redditors joining in and creating an official World Backup Day website, an official twitter account @worldbackupday, and #worldbackupday hashtag. Several tech blogs (Lifehacker, GigaOM, ReadWriteWeb, Engadget) have featured World Backup Day to help spread the word.

The WBD website provides information about why you should backup, how to backup, and also has partnered with several online backup providers for a chance to win free storage, yay!

So, seriously, no more excuses, do it, do it now.